Color LA: Metros Capital Arts Project
Visual art plays a crucial role in the culture of Los Angeles. Along our streets we find artistic expression: from public murals that chronicle our history, to world-class architecture punctuated by public sculpture that shapes our built environment. There is a relationship between the art, the artists, and the people who live here. Residents and visitors flock to public art installations where they take photographs and share their experiences on social media. Businesses have found that incorporating art onto their buildings draws positive attention, foot traffic and sales.
Metros Capital, a local real estate development company, is launching an initiative that it hopes will revolutionize the way Angelenos interact with their environment. In the residential space, the company wants to bring art closer to home. Metros Capital Co-Founder, Nick Halaris, says, “Our arts project, ColorLA, is aiming high. We hope to bring creativity, expression and inspiration into places where these qualities have never really been found. We believe that art can foster a stronger sense of community among our residents and neighbors.” Metros Capital plans to showcase temporary and permanent art in and around its buildings that highlight cultural diversity and social responsibility. To this end, Metros Capital will commission local artists who reflect a breadth of vision through varying modes of expression.
CALL FOR ENTRIES
ColorLA is currently seeking local artists working in all visual media to submit proposals for a new initiative that will enhance several classic and contemporary apartment and condo buildings in the Hollywood and West Hollywood areas. We are launching Phase One of the Arts Project with a variety of residences reflecting a range of architectural typologies and styles; and contain several paintable and sculpture-friendly areas and surfaces. We are open to ideas and looking for CREATIVITY, so our sky is your limit!
We would like artists to think about how to apply their work to spaces such as courtyards, parking structures, interior and exterior hallways. Metros Capital can accommodate both permanent and mobile installations. At some sites, artists may have the opportunity to work directly on the properties' surfaces.
Artists will be commissioned based on the following criteria:
• The creative use of space
• How well the piece complements the style of the building and the physical space
• How effectively the piece symbolizes or reflects the history, character or essence of the neighborhood or the community at large
Compensation will be awarded for each project and will be determined on a case-by-case basis based on the scope and scale of the artwork, and materials required. Artists will also have the opportunity to donate some or all of their commission to a favorite charity, if desired.
Plaques placed adjacent to the installations will designate artist’s name, title of work and other pertinent information. Metros Capital hopes that some of these artworks will become photographable destinations for Los Angeles residents and visitors.
To enter the competition, complete the submission form below and include a link to your online portfolio. Selected finalists will be invited to inspect the designated property, take measurements, and develop a site-specific artistic plan/proposal. Subsequently, one or more artists will be chosen.
• Deadline for portfolio submissions is March 19, 2018.
• Please address any questions to firstname.lastname@example.org